Digital Marketing (BA)
Use creativity to change the world.
The BA in Digital Marketing at SWU combines business, marketing, and media communications to prepare you for a career in digital marketing. You’ll learn the essential foundations of marketing and campaigns and build the skills and technical expertise you need, including training on software for preparing digital and print media. As a student in the Digital Marketing program, you’ll have access to the Crawford Strategy Media Production Lab, where you can create original marketing materials.
The on-campus BA in Digital Marketing provides a clear career trajectory and the skills you need to work in areas that interest you. In addition to mastering digital marketing, you’ll also take foundations of business courses that will help you work in and for organizations. You’ll integrate everything you learn with Christian ethics to help you navigate the changing marketing landscape and grow your communication capabilities.
Prof. Lewis Knight
Professor of Media Communication
Contact“I love being a professor at SWU because I can be fully Christian in my daily life here, but mostly because we have the best students ever.”
Graduate Study
- MA in Marketing
Career Paths
- Content creator
- Content strategist
- Digital marketing coordinator
- Email marketer
- SEO specialist
- Social media marketing
- UI/UX designer
- Visual designer
- Web designer
Graduates of the Digital Marketing program will be able to:
- Speak and write effectively using print and digital media.
- Meet clients' needs through excellent content creation.
- Determine the ethical and legal implications of your choices based on Christian principles.
- Apply core marketing principles to evolving circumstances to reflect consumers’ changing desires.
