Color Palette
Color is an essential part of any brand identity. The SWU color palette is a selected group of colors that complement and enhance our University Blue. That's why we've created this brand color palette.
University Blue
University Blue is the official university color and should be the primary color in university branded pieces.
Pantone 288
Process:
C:100 M:69 Y:6 K:29
R:33 G:55 B:109
Hexcode: #21376D
Warrior Blue
Warrior Blue is the official color for Warrior Athletics and should be used as the primary color for athletic branding with University Blue and neutrals used as accent colors. See the Warrior Brand Guide for more athletic branding information.
Pantone 286
Process:
C:92 M:59 Y:0 K:0
R:0 G:51 B:160
Hexcode: #0033A0
Accent Colors
While University Blue will make up the majority of color used in materials for the University, an expanded selection of color is needed. The accent colors palette has been chosen to complement University Blue and add flexibility. This palette should be used only to support University Blue in small accent applications. For publications that are more complicated or have deeper levels of information, these accent colors can help communicate content organization more clearly.
Pantone 2985
Process:
C:65 M:0 Y:3 K:0
R:72 G:184 B:231
Hexcode: #48B8E7
Pantone 367
Process:
C:42 M:0 Y:74 K:0
R:141 G:199 B:108
Hexcode: #8DC76C
Neutrals
This neutral palette are suggested guidelines for including black and grays into artwork as needed.
Pantone Process Black
Process:
C:0 M:0 Y:0 K:100
R:30 G:28 B:27
Hexcode: #1E1C1B
Pantone Cool Gray 11
Process:
C:30 M:17 Y:8 K:51
R:78 G:79 B:82
Hexcode: #4E4F52
Pantone Cool Gray 6
Process:
C:19 M:11 Y:11 K:28
R:160 G:162 B:164
Hexcode: #A0A2A4
Pantone Cool Gray 2
Process:
C:4 M:3 Y:6 K:7
R:210 G:209 B:206
Hexcode: #D2D1CE